FLITTER | Manifesto

Let’s Get Weird

Mon, 01 Apr 2013 23:57:38 -0400

Let’s Get Weird

EARNED MEDIA HUB STRATEGY

Mon, 19 Nov 2012 13:03:51 -0500

EARNED MEDIA HUB STRATEGY

Earned Media is far and away the most effective influencer of...

Mon, 19 Nov 2012 11:39:19 -0500

Earned Media is far and away the most effective influencer of consumer trust. (via 10 Steps to Reinvent Media Strategy)

"Taking risks is inherent in the identity of a challenger – they must exhibit real desire for..."

Sat, 17 Nov 2012 21:29:20 -0500

“Taking risks is inherent in the identity of a challenger – they must exhibit real desire for behavioural change, not just a ‘me-too’ mentality. This is touched on by Yael Alaton, who explains: “Challenger brands bring about change and progress. They create the new and define the way forward. Challenger brands are about provocation, seduction and transforming a category.””

- The changing role of the challenger brand: innocent, BrewDog, Tyrrells, Red Bull | The Drum

"A competition we ran recently on a page with less than 1000 fans only had Promoted page post options..."

Fri, 09 Nov 2012 14:05:33 -0500

“A competition we ran recently on a page with less than 1000 fans only had Promoted page post options of $5, $10, and $15 to reach max 3,000 friends of fans. Boosting that through Facebook’s ad manager the promoted page post has reached almost 30,000 people within the target area. The competition received over 300 entries and 300 new fans for the page within three days.”

An MIT team has developed an algorithm that can predict trending...

Tue, 06 Nov 2012 16:26:30 -0500

An MIT team has developed an algorithm that can predict trending topics on Twitter an average of an hour and a half before they appear. (via MIT algorithm predicts Twitter trending topics up to five hours in advance (Wired UK))

"The amount of time people spend on their phones surfing the Web, using apps, playing games and..."

Wed, 31 Oct 2012 20:12:13 -0400

“The amount of time people spend on their phones surfing the Web, using apps, playing games and listening to music has more than doubled in the last two years, to 82 minutes a day, according to eMarketer; the time spent online on computers will grow just 3.6 percent this year.”

- In Mobile World, Tech Giants Scramble to Get Up to Speed - NYTimes.com

I want to be a beacon of light in darkness. I want to be a...

Sun, 02 Sep 2012 18:14:48 -0400

I want to be a beacon of light in darkness. I want to be a poster boy of possibility. (via CeeLo Green | The 100 Most Creative People in Business in 2012 | Fast Company)

We love this presentation from Ian Tait of @PokeNewYork. Ten...

Fri, 31 Aug 2012 19:51:59 -0400

We love this presentation from Ian Tait of @PokeNewYork. Ten reasons why digital is better than traditional.

"Don’t forget to celebrate the successes of those outside of your own company. Industries are..."

Sun, 05 Aug 2012 16:48:07 -0400

“Don’t forget to celebrate the successes of those outside of your own company. Industries are microcosms that inevitably involve a lot of horizontal movement from one company to another. Creating a fun sense of camaraderie where competition is friendly makes passing the torch something that’s bittersweet—instead of just bitter.”

- Why Your Company Should Celebrate More | Fast Company

"We’re now in an opt-in culture. The only way to get (positive) attention is to create great..."

Tue, 31 Jul 2012 23:30:19 -0400

“We’re now in an opt-in culture. The only way to get (positive) attention is to create great media—desired content that is relevant, informing, entertaining and on-brand. Having a brand interrupt a narrative won’t work anymore, whether that narrative is a TV show or a website. The intruding message will be TiVo-ed out of existence, clicked away from, put in the junk folder and ignored. Intrusion is a totally dead model.”

- Storytelling in the Post-Advertising Age | Story Worldwide

"For the foreseeable future - five maybe ten years - any companies that operate and succeed at the..."

Tue, 31 Jul 2012 05:48:20 -0400

““For the foreseeable future - five maybe ten years - any companies that operate and succeed at the intersection of social, mobile and brand marketing are set up for big things”.”

- @therealhandley quoted on wildfire acquisition in @TheNBR

"Social media isn’t just about working for a brand, it’s about having a passion for the brand’s..."

Tue, 24 Jul 2012 17:15:54 -0400

“Social media isn’t just about working for a brand, it’s about having a passion for the brand’s product or service. There’s no way anyone can properly run a community of advocates if that person isn’t an advocate himself.”

- Deb Ng - On Being Over 40 and Working in Social Media — BlogWorld & New Media Expo Blog in response to This controversial post by Cathryn Sloan at NextGen Journal discussing why social media managers need to be under 25.

"…playing music well is about listening. “Open your ears,” we used to say. You hear what the..."

Sat, 21 Jul 2012 23:29:24 -0400

“

…playing music well is about listening. “Open your ears,” we used to say. You hear what the other players are doing, you start to see where they’re going and — when the time is right — you join the conversation. You adjust your playing as you go based on the feedback you’re getting from the other musicians. And the further you go down the road, the clearer the “plan” becomes. Once you’re really all in synch, everybody can see the ending coming a mile away.

This is improvisation. You may have some vague plans about what you’re going to do when you sit down. But you’re always listening, watching, and ready to throw all your plans away if a better avenue presents itself. What you really bring to bear in the moment is not a rehearsed plan, but the sum total of your cumulative knowledge and experience to that point.

”

- Improvising in the Boardroom - Matt Griffin on A List Apart

Always! Otherwise what’s the...

Wed, 18 Jul 2012 18:17:09 -0400

Always! Otherwise what’s the point?

serialthrillerinspiration:

Do Good Work

(via The Future is Ours - An inspirational video by Michael...

Tue, 17 Jul 2012 00:39:29 -0400

(via The Future is Ours - An inspirational video by Michael Marantz)

"Creativity alone does not build customer relationships. It needs to work in tandem with a scientific..."

Mon, 02 Jul 2012 07:56:58 -0400

“Creativity alone does not build customer relationships. It needs to work in tandem with a scientific approach that blends multivariate testing and personalisation. Only then can you can make sure customers are truly central to your customer experience optimisation strategy.”

- Are customer relationships at the heart of your website optimisation strategy? | Econsultancy

"Digital is no longer a media choice but an infrastructure that is leading to very interesting..."

Mon, 02 Jul 2012 00:00:23 -0400

“Digital is no longer a media choice but an infrastructure that is leading to very interesting innovations that can also serve a communications or marketing purpose.”

- Lessons from the Cannes Lions 2012 Winners by John Bell

"Small means the founder makes a far greater percentage of the customer interactions. Small means the..."

Thu, 28 Jun 2012 18:11:53 -0400

“Small means the founder makes a far greater percentage of the customer interactions. Small means the founder is close to the decisions that matter and can make them, quickly. Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs. Small means you can tell the truth on your blog. Small means that you can answer email from your customers. Small means that you will outsource the boring, low-impact stuff like manufacturing and shipping and billing and packing to others, while you keep the power because you invent the remarkable and tell stories to people who want to hear them. A small law firm or accounting firm or ad agency is succeeding because they’re good, not because they’re big. So smart small companies are happy to hire them. A small restaurant has an owner who greets you by name. A small venture fund doesn’t have to fund big bad ideas in order to get capital doing work. They can make small investments in tiny companies with good (big) ideas. A small church has a minister with the time to visit you in the hospital when you’re sick. Is it better to be the head of Craigslist or the head of UPS?”

- Seth’s Blog: Small is the new big

"….Another example is the New Zealand Fashion Festival….which took place this past March...."

Wed, 06 Jun 2012 16:50:00 -0400

“….Another example is the New Zealand Fashion Festival….which took place this past March. The Fashion Festival used a combination of Pinterest, Facebook and Twitter to drive engagement with consumers about fashion products which have yet to be released. Over one million “friends of fans” participated online with the New Zealand Fashion Festival, a 70% increase in engagement over the previous event. I am sure you are interested in driving numbers like that! Who wouldn’t be?”

- Greg Petro - “Amazon in Fashion - Give the lady what she Wants” - Forbes