FLITTER | Manifesto
We are a studio for the social Web. Welcome to our working MANIFESTO.
FLITTER | Manifesto
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Let’s Get Weird
Let’s Get Weird
Let’s Get Weird
Let’s Get Weird
Let’s Get Weird
Let’s Get Weird
Let’s Get Weird
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EARNED MEDIA HUB STRATEGY
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Earned Media is far and away the most effective influencer of consumer trust. (via 10 Steps to Reinvent Media Strategy)
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"Taking risks is inherent in the identity of a challenger – they must exhibit real desire for behavioural change, not just a ‘me-too’ mentality. This is touched on by Yael Alaton, who explains: “Challenger brands bring about change and progress. They create the new and define the way forward. Challenger brands are about provocation, seduction and transforming a category.”"
The changing role of the challenger brand: innocent, BrewDog, Tyrrells, Red Bull | The Drum
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"A competition we ran recently on a page with less than 1000 fans only had Promoted page post options of $5, $10, and $15 to reach max 3,000 friends of fans. Boosting that through Facebook’s ad manager the promoted page post has reached almost 30,000 people within the target area. The competition received over 300 entries and 300 new fans for the page within three days."
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An MIT team has developed an algorithm that can predict trending topics on Twitter an average of an hour and a half before they appear. (via MIT algorithm predicts Twitter trending topics up to five hours in advance (Wired UK))
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"The amount of time people spend on their phones surfing the Web, using apps, playing games and listening to music has more than doubled in the last two years, to 82 minutes a day, according to eMarketer; the time spent online on computers will grow just 3.6 percent this year."
In Mobile World, Tech Giants Scramble to Get Up to Speed - NYTimes.com
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I want to be a beacon of light in darkness. I want to be a poster boy of possibility. (via CeeLo Green | The 100 Most Creative People in Business in 2012 | Fast Company)
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"Don’t forget to celebrate the successes of those outside of your own company. Industries are microcosms that inevitably involve a lot of horizontal movement from one company to another. Creating a fun sense of camaraderie where competition is friendly makes passing the torch something that’s bittersweet—instead of just bitter."
Why Your Company Should Celebrate More | Fast Company